Starting the year right

Challenge:

ALDI wanted to position itself as a budget-friendly destination for healthy foods at the start of a new year when customers are motivated to embark on health journeys. The goal was to drive shoppers to try ALDI’s selection of organic, vegan, and better-for-you products.

Solution:

We conceived an upbeat "Say Yes…" campaign to make healthy living feel more attainable for ALDI shoppers on budgets. Leveraging vibrant flat lay photography pairing organic products with fresh produce, we positioned ALDI as a judgement-free destination for quality healthy staples at affordable prices. The collaborative campaign resonated with the target, effectively increasing engagement and awareness of ALDI’s organic offerings in Q1.