Holiday Season Campaign

In our holiday campaign, we aimed to boost customer conversions to meet revenue goals and enhance brand sentiment with 60 million impressions across various channels. We focused on connecting with our audience through the spirit of giving, promoting the Dream Duo 2 as a must-have gift for new and expecting parents, and driving conversions through appealing promotions and giveaways.

While creating the campaign’s look and feel, I centered on the core concept of peace of mind, which is central to Owlet’s brand mission. Inspired by serene wintry holiday scenes, I chose colors from Owlet’s palette to create a calm and soothing atmosphere. By using soft shapes and highlighting peaceful family moments, we crafted an inviting narrative that resonates with our audience on a relatable and aspirational level.

Our goal was to engage viewers and nurture a strong emotional connection with the holiday spirit, ultimately reinforcing Owlet’s position in their hearts and minds.