Accessory Launch Campaign

As creative director for Owlet, I led the strategic launch campaign for the new Owlet Travel Case accessory, developed by our product team to meet Smart Sock owners' needs for simpler travel. This convenient case keeps the entire monitoring system organized in one lightweight, protective unit.

Our campaign targeted existing Owlet parents through minimalist, lifestyle-focused visuals showcasing seamless moments of the compact Travel Case slipped into diaper bags and car seats. The strategic branding and imagery drove awareness and adoption among our current customer base who were invested in our products but needed an improved travel solution.

The successful launch exemplifies my approach as creative director – deeply understanding our customers' practical needs, then developing innovative products and campaigns that deliver value. The Travel Case improved the Owlet experience, providing efficient organization while upholding our brand aesthetic and ecosystem.