Mothers Day Campaign

Owlet is a parent-first lifestyle brand powered by intelligent technology, sleep expertise, and real storytelling. Owlet products are designed to give parents peace of mind by monitoring key health indicators. Mother’s Day is one of Owlet’s largest moments of the year to both build brand awareness and hit revenue goals.

Our team sought to make expectant and new moms feel seen, understood, and celebrated by combining meaningful parent-first creative with strong promotions. Owlet gives parents permission to sleep easy knowing their child is safe.

We created assets across all marketing platforms including social, email, and web by using simple floral illustrations with cool-toned imagery and color palette to drive home the permission to sleep messaging.