Sleep Quality Education

As a brand known for its unwavering commitment to parental peace of mind, Owlet stands at the forefront of innovation in the parenting industry. The objective of the Monitor What Matters Most initiative was to increase Owlet’s brand awareness and communicate the value of their products to both potential and existing customers.

We leveraged animation to visually break down the app’s functionality in an educational, straightforward way. From the homepage to key features, our creative highlighted how the Owlet app grants a comprehensive view of a child’s sleep by tracking metrics like oxygen levels.

By simplifying complex sleep data into an accessible format, the campaign empowered parents to understand the benefits of monitoring sleep quality indicators. My role focused on conceptualizing and executing assets that brought this app technology to life through clear, engaging storytelling. In turn, this content allowed us to build brand affinity and convey Owlet’s commitment to babies health.