Gen 2.0 Product Launch

For the launch of Owlet’s latest offerings, the Dream Duo 2 and Owlet Cam 2, our creative team developed a bold new visual direction to highlight the premium design and innovative features.

Leading with Owlet’s signature "sleepy sage," we implemented a sophisticated monochromatic color palette across photography, video and other brand assets. Vibrant product imagery and animation took center stage, drawing focus to the cutting-edge capabilities of the new bundles.

Partnering closely with cross-functional teams, I helped spearhead the end-to-end creative strategy, carrying the striking visual language across social, digital, retail and packaging touchpoints. This cohesive style reflected Owlet’s evolution into its most advanced generation of products yet.

By letting the striking visuals take the lead, we were able to emphasize innovation while keeping Owlet’s emotional ethos at the core. The campaign brought the future of baby sleep monitoring to life through smart and thoughtful creative direction.